BetMGM

Making BetMGM the best destination for anyone who likes to bet on sports.

BetMGM was faced with the challenge of differentiating itself in betting markets and maintaining its third-place ranking among major sportsbooks. Jen helped win this new business pitch by delivering a significant brand lift which led to a Super Bowl commercial and raised the stakes for BetMGM. Jen led the design team in creating a distinctive visual identity that captured BetMGM’s authentic Las Vegas heritage, and developed memorable activations and experiential elements that helped the brand stand out. Additionally, she helped craft a brand platform “Find Your Roar”, which served as a rallying call for bettors seeking the unique thrill of sports wagering that only a Vegas-born sportsbook could provide.

Created in partnership with BASIC® and Highdive